Google Local Incorporates FlipKey Reviews - Great News for Property Advertising

Here’s some great news for all vacation rental owners with FlipKey reviews - Google Local has added FlipKey reviews as part of their local listings. If you are using FlipKey, you will most likely see an increase in traffic and bookings as renters love to see qualified reviews. And because these show up at the top of the Google Organic search results, all the better for reaching your renter!

Here’s an example showing reviews in the Santa Barbara market. Where you see “reviews” to the right of the listing is where they are linked to.

Property Advertising

When you click through to reviews, you get a list of reviews that will look like this.

vacation property advertising reviews

It’s clear that FlipKey’s role in the vacation rental market continues to grow, and it will be interesting to see the role that reviews play. One thing is for sure though, the power of the Google Local and FlipKey reviews are an important tool for vacation rental owners.

(If you haven’t yet listed on Google Local, check out this earlier post on the importance of Google Local to your property advertising. It will give you step-by-step guidance).

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