Of course you’ve heard the buzz about Bing….have you noticed the buzz around Bing Local?

Many of the Search engine experts debate Bing Local’s ability to ever surpass Google’s Local search. But that doesn’t mean they won’t have a significant reach and impact. Like Google Local, Bing Local is free, and it’s a simple process to sign up. I recommend all vacation property owners interested in boosting their SEO and their visibility do so.

What’s a Bing Local listing?

Bing Local lets users find rental property’s in the areas they are searching. Because local listings are returned in search results, your renters will be able to find you easier.

There’s really no reason not do list your property. It takes less than 15 minutes, including uploading up to 10 pictures. You can edit it any time you want. Here’s the steps you’ll take.

1. Go to Bing Local’s Listing Center.
2. Setup a Windows ID (If you don’t already have one)
4. Enter your business info (property description, web site, specific information) as wells as your contact info.
5. Select as many as 6 categories in which you want your website listed (this is great for being associated with your top keywords). (Don’t know your property’s keywords? See previous posts on keywords for your property marketing, or contact us about our keyword services).
6. Upload up to 10 photos (I was disappointed there was no video uploads, but I’m sure this feature will follow down the road. They do feature a slideshow of your photos in your free local listing).
7. Verify your location on a map.
8. Submit

They will send you a verification letter, to confirm your address. Once you receive that, and respond, you’ll be listed!

(You can read more on the importance of Google Local & Yahoo Local, and instructions for listing with both, on this post on local property advertising).