Think about an email signature as a virtual business card and a key component of your rental advertising. You have limited space, but you want to convey information that is useful, informative, and leaves a lasting impression. Remember that most renters are inquiring about multiple properties, and will most likely not remember your property off the top of their head. You want to take this opportunity to reinforce the key selling points of your property and remind them what a great place it is.
Contents for Your Email Signature:
• Name
• Benefit Statement
• Property Name (that links to your web site address)
• Phone Number
• Optional: Special offer
• Optional: Physical Address (This is dependent on if you want to make this public to everyone, or just part of your confirmation email). This is really secondary information to the promotion of your property’s benefits. I would recommend not having an email signature that’s too long, as it takes away from the impact of your message and makes it more difficult to read. Only include information that’s of direct value to your guest.
Example:
~~ Anne Miller
“Enjoy Ski-In Access at Vail Mountain, Along With Complete Resort Amenities!”
Vail Mountain Chalet, 303-666-7777
Take advantage of our off-season rates through October 31st!
Tips: 1. You want to keep it short and sweet. Provide valuable information and a reminder of who you are and what your property benefits are about. Remember, people access email through smartphones as well….so you don’t want too much information that’s hard to wade through.
2. I don’t recommend including pictures as they often come through as a download or can get mis-classified as spam. Keep it simple and include the benefits. Your guest will thank you….and remember you. Your goal is to provide useful information, and generate interest.
3. I highly recommend a dedicated email address for your rental property that is an extension of your domain name. This will make it very easy for your guests, as they have most likely responded to a number of ads, and they don’t remember whom they’ve talked to. For example, if your domain is www.seacottagerentals.com you want your email to be Barbara@seacottagerentals.com instead of Barbara@gmail.com.
Once you have set up your dedicated email through your web host (see the Booked Solid Blueprint for setting up your web site or purchasing your dedicated domain name if you haven’t already done this), it’s very easy to set up multiple email accounts within Outlook or Mac Mail. Once that’s done, you can create an individual signature file in Outlook or Mac Mail (or any other email management program you use. Just Google how to set it up).
For more tips on how to effectively use no-cost and low-cost communications tools to effectively advertise your property, check out the Booked Solid Blueprint. We walk you through dozens of ideas and resources all with the specific goal of cost effectively advertising rental property and boosting your bookings.
