When was the last time you sat down and really looked at your ad listing strategy — where you’re listed and how each listing is actually performing for you.

Here’s the Problem: Many vacation rental owners can’t tell you how their listings are performing for them. They have no idea what their return on investment is (this includes free listings as well, because there is time and effort in submitting the listings and keeping them updated).

Solution: Utilize easy tracking systems that show where leads and bookings are coming from. It’s easy to set up and will save you time and money in evaluating current listing renewals, and future opportunities.

Take Action:
Do a listing audit. Review leads and bookings from all free and paid listing sites. If you don’t have Google Analytics installed on your web site, you should. This will help you track your rental advertising effectiveness.

For additional direction in defining where to advertise your vacation rental, check out the Booked Solid Blueprint, or if you want us to analyze your listings directly, check out the Jump Start Your Bookings Consulting Programs. Either way, get started in understanding and tracking how your ad listings are performing for you.!