Everyone still loves to send postcards to friends and family, and they’re also great vacation rental marketing pieces. You should have them available to your renters, and also use them as thank you cards and local hand-outs.

The example here takes the unique feature of the rental (staying on the water) and expands on that experience with additional thumb-nail photos. Depending on your location, you can include a picture of your house, or a key feature of your house.

You want to think about the one thing that will appeal to people renting your house (IE if it’s a condo at the base of the mountain, you might include a picture of the mountain with a headline over it that says “Luxury Ski-In Condo at Beaver Creek with Resort Amenities”.) Remember to create an experience for the guest. In this case, the name of the rental is not as important or memorable as the experience you want to create of staying on the water. That’s what will captivate them and interest them.

For specific guidance on creating a postcard for your property advertising, check out the Booked Solid Blueprint, which will guide you through content creation as well as give you some great resources for inexpensive and quality production. Whatever you decide, make sure that postcards are used in your property advertising!