Posts Tagged ‘how to rent my house’

Note Paper - Another Important Print Component for Your Property Advertising

Monday, September 28th, 2009

How to rent your houseWell, since I’ve been writing about the importance of print components in your property advertising, I thought I’d round it out with a comment about the importance of having note paper in your rental as well. When you print brochures and / or postcards, this is an easy thing to add on for little additional cost.

Hotels always have note paper in their rooms….it’s handy for the guest and it provides ongoing promotion for the hotel. The same is the case for your rental, it’s just another way to keep your name out there….and it’s very inexpensive. Guests appreciate the little personalized touches, and paper is something they always need.

Here you want to consider a simpler drawing or photo of your house….and you can go black and white or color. You could invest in a line drawing of your house, or you could use a black and white or one color photo (B/W or 1/C is typically less expensive to print).

Since notepaper is about giving the user space to write….I just include our address, phone, and web site along the bottom of the paper.

For specific guidance on creating a note paper for your vacation property marketing, check out the Booked Solid Blueprint, which will guide you through content creation as well as give you some great resources for inexpensive and quality production. Whatever you decide, make sure that printed materials are a part of how you advertise your property.

Printed Brochures - Still an Important Part of Your Property Advertising!

Sunday, September 27th, 2009

Property Advertising with Brochures There are still a lot of uses for brochures — as much as we’ve been focused on promoting your vacation rental advertising through various online paths, people still like to see and share. physical brochures.

First, you should define how you’re going to be using these brochures, and that will determine the size and amount of information you want to include. Possible uses include:

• Local Visitors Center (if you’re not sure about yours, just Google Visitor’s Bureau or Visitor’s Center along with both your city and county. In our case, we distribute flyers in Bodega Bay, Napa and Sonoma County Visitor’s Centers. Some have small fees for this service, other’s do not.
• Local Chamber of Commerce
• In Response to Requests for Brochures
• Local Businesses
• As Part of Other Businesses Mailings
• Available at Your Property For Guests To Take
• As part of a Thank-you Mailing for Staying at Your Property

Usually Visitor’s Centers require a trifold piece….ie 8.5 * 11 folded up into three. While there are programs available for you to make your own and print them out, you should consider having them professionally printed as well. When you look at the cost of paper, color ink, and labor, it’s not that much more expensive and the quality is much better.

I personally go through over a hundred brochures a month between the local Visitors Center, handing them out to people we meet, and keeping them available in the rental units as well. I typically order 1500 brochures per year. (I will note here that your price goes down as your quantity increases….so estimate what you’ll need for a year or even two….depending on your budget and plans for rate changes or property additions / changes.)

How could a brochure help you? If you have one in place, are you maximizing its use? Or is it time to update?

For specific guidance on creating a brochure for your property advertising, check out the Booked Solid Blueprint, which will guide you through content creation as well as give you some great resources for inexpensive and quality production. Whatever you decide, make sure that printed materials are a part of how you advertise your property.