There are still a lot of uses for brochures — as much as we’ve been focused on promoting your vacation rental advertising through various online paths, people still like to see and share. physical brochures.
First, you should define how you’re going to be using these brochures, and that will determine the size and amount of information you want to include. Possible uses include:
• Local Visitors Center (if you’re not sure about yours, just Google Visitor’s Bureau or Visitor’s Center along with both your city and county. In our case, we distribute flyers in Bodega Bay, Napa and Sonoma County Visitor’s Centers. Some have small fees for this service, other’s do not.
• Local Chamber of Commerce
• In Response to Requests for Brochures
• Local Businesses
• As Part of Other Businesses Mailings
• Available at Your Property For Guests To Take
• As part of a Thank-you Mailing for Staying at Your Property
Usually Visitor’s Centers require a trifold piece….ie 8.5 * 11 folded up into three. While there are programs available for you to make your own and print them out, you should consider having them professionally printed as well. When you look at the cost of paper, color ink, and labor, it’s not that much more expensive and the quality is much better.
I personally go through over a hundred brochures a month between the local Visitors Center, handing them out to people we meet, and keeping them available in the rental units as well. I typically order 1500 brochures per year. (I will note here that your price goes down as your quantity increases….so estimate what you’ll need for a year or even two….depending on your budget and plans for rate changes or property additions / changes.)
How could a brochure help you? If you have one in place, are you maximizing its use? Or is it time to update?
For specific guidance on creating a brochure for your property advertising, check out the Booked Solid Blueprint, which will guide you through content creation as well as give you some great resources for inexpensive and quality production. Whatever you decide, make sure that printed materials are a part of how you advertise your property.
