With Google and Bing now incorporating Twitter in their search results , it’s more important than ever that vacation rental owners who are active on twitter really think strategically about how they are using twitter as a marketing tool. It’s so critical to really understand how your renters are searching for you….which means identifying and using your property advertising keywords in a strategic manner.
Please take this opportunity to really dive in to your keywords and really understand how your renters look for information about you. Twitter is a fabulous tool for incorporating those keywords into regular tweets so you can drive traffic to your web site or ad listing. It’s a mistake to think a tweet about your rental or rates is going to generate rentals for you. That’s not the point. The point is to create value by tweeting helpful information about your rental, the area you’re located in, local activities, and specials as well. Don’t just talk about rates and availability though. Understand what your renters are looking for, and then respond to that. It all starts with your keywords.
Here’s an example for you. Here’s a list of some of the top keywords for a Pocono Mountain Rental. These words represent the top ways (from Google) that people search for a vacation home in the Poconos. Now think about the impact it would have on FREE traffic if you started ranking for some of the keywords in your area. There are many ways to do this, and now Twitter is another excellent opportunity for you.
Learn more about keywords in the Booked Solid Blueprint. Or, if you’d like help determining what keywords will drive traffic to your web site, we will research them for you.
